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.ABC Inc.is hereto helpyou withall your advertising needs.We deal withInsider Secrets 5 - 5 NOTES:manyFortune 500companies to very small businesses.Nomatter whatsizeyour business is, we can tailor aadvertisingcampaign tofit your budget and your needs.& etc., etc., etc.Another reason for setting your outgoing email window to 70characters is so there is enough room to insert the > characterwhen your post is quoted (or replied-to) without forcing line breaks(as in the above example).I know this may seem trivial but, how can someone read yourmessages (much less buy your product or service) if they can tread your email?If you want the view box in your customer s email reader to be acertain size because of what you are displaying, you can alwayshave a size ruler show them how big the box should be.A sizeruler would look like this and be found at the top of an emailmessage:================================================================================================================It is impossible to make line art (text art) work under all conditionsbecause of the different fonts and spacing of email programs, buttabbing seems to hold up pretty well.The only time you reallyneed to use a hard carriage return is when you are tabbing orindenting on the next line.Try to personalize your email responses as much as possible.This can be as simple as changing the address from somethinggeneric, to Hi John at the beginning.It makes your messagemuch more powerful to the reader, as he or she then feelsimportant.I highly recommend the email program Eudora.The freewareversion of Eudora Light will do, but if you can afford the $39.00for Eudora Pro (http://www.eudora.com), it has a few extrafeatures that I feel are worth the cost (i.e.it will encodeattachments in UUE, has a built in spell checker, and much more).Insider Secrets 5 - 6 NOTES:In my opinion, it is the easiest and most productive email programon the market.Daily email management can be very timeconsuming or it can be a very easy task.I will show you how you can use Eudora to lessen your workloadevery day and how to sort your email.It is important to save your email into different mailboxes forreference later.In Eudora it is as simple as highlighting the emailmessage in your IN box, clicking on the menu option TRANSFER , and then clicking on the appropriate box you wantit to go to.This organizes all your email in an orderly fashion.Ihave a separate Eudora program running for every business I have,which keeps emails organized for each business separately.Below is a screen capture of one of my older version of Eudora Proshowing you the 19 extra mailboxes I have set up.Throughout thiscourse I will be using screen capture of the older version of Eudoraas now that I have a large staff, each Eudora is set up specificallyfor them& but I wanted to give you an idea of what it looked likewhen I was running the entire business myself like you willprobably be doing):Insider Secrets 5 - 7 NOTES:Advertising is for examples of advertising, email promotions,contracts, or correspondence I have used in advertising.Auto Connection is for all correspondence with this particularaffiliate of mine.Bledsoe is for all correspondence that I have with another businessaffiliate named Bledsoe.We do a lot of cooperative campaignstogether.Bus.Canned Messages is for all the pre-formatted/pre-writtenmessages I have for replying to other sites that want to do businesswith me (this is explained in detail later this lesson).Bus.Propositions is for copies of all the email I send to peoplewho I propose to do business with, or for people who propose abusiness relationship with me.Canned Messages is for all the pre-formatted/pre-writtenmessages I have ready to send (I have about 30 messages in totalthat are preformatted for common questions, problems,correspondence, orders, etc.I run into.This is an extremelyimportant mailbox and will be covered in more detail later).Directory List Confirmation is for copies of all of theconfirmations I get from directories and search engines so I canverify which search engines have entered or missed my listings.Emblems is for all correspondence regarding a side business I run,involving Ferrari and Lamborghini badges and parts.Hypermall Stuff is for all correspondence with this affiliate I dealwith.Link ADV Contact is for all correspondence with people whowant to do reciprocal links and for banner/website advertisingcontracts and proposals.I list reciprocal links correspondence hereso I can go back and verify later that these people are still linked tome as they promised.Mail to go through is for less important email to look at when Ihave time.This allows my IN box to remain clean anduncluttered from unnecessary messages.Misc Saved Messages is for messages that are important for me tokeep record of when they don t fall into any particular category.Insider Secrets 5 - 8 NOTES:Orders is where I keep copies of every single completed order forCar Secrets Revealed.Because there are thousands of orders forCar Secrets Revealed I renew this mailbox and start from scratchonce every month.It just gets too large.(I will show you how tosave the orders in a text file and make it searchable later in thislesson).Remove and Remove 2 are for transferring all messages of peoplerequesting to be removed from emailing lists when you do massemail or autoresponder campaigns.With the email strippingprogram that was provided with this course, you can go into thisfile and strip out all the email addresses that want to be removed tomake it easy to recompile your mailing list and delete people whodo not want to be there.Shopforeman is for correspondence with the company thatsupplies us with a back-end product for Car Secrets, calledShopForeman.Once a client buys Car Secrets Revealed,ShopForeman is another product we tried to sell later as a back-end (back-end products are explained in a later lesson).We havesince stopped doing business with them.Stripping Programs is a folder for correspondence we have hadduring the designing of over 20 email stripping programs and order client info striping for us.I believe in full automation, sothere have been programs built to create mailing labels, emailinglists, count orders, etc., making everything very fast andefficient.I talk about how to get some of these customer programsbuilt for you (if you need them) free of charge& all in my private Cutting Edge Newsletters that you can read after you finish thiscourse.Survey Results is a box for all email responses to any surveys wedo.Analyzing your surveys is important, since they tell you whycustomers are really buying your product and what they reallywant from you as opposed to what you think they want or need
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